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Boston College and New Balance offer more than just shoes

By Shoes sports

If you’ve been on social media today you’ve seen the jokes about Boston College’s new clothing deal with New Balance. And there have been many. “Boston College is the new college team for middle aged dads!“or“ the deal includes pleated shorts, sandals and knee high socks for each athlete. ”were two tweets that were pulled after the deal was announced. These tweets focus on the old perception of New Balance and don’t really touch the newer vibe the company is bringing and the true importance of this new clothing deal for the Eagles. It’s a huge deal for Boston College for a number of reasons, and is much more important than shoes.

First, it gets Boston College out of a deal with Under Armor, a deal that hasn’t been very beneficial for the Eagles. UA hasn’t done much to improve the brand, producing overlooked uniforms for all sports on campus. It was as if the company focused heavily on other schools and left British Columbia hanging in the wind. And with the company reportedly losing money while losing schools, securing a new deal with a more creditworthy company is a wise move for the university.

The Eagles will also get a huge financial windfall from this deal. Not only is this the biggest clothing deal in school history, but Pat Kraft was able to negotiate the deal without even including football, which he can then make another deal with another company – rumor has it that it is Adidas. With this influx of money, Boston College Athletics can continue to expand its facilities, have a higher budget, and strengthen its programs.

This idea that New Balance is an outdated product that is only for middle-aged men is a misnomer. While there is certainly a percentage of sales that hits this demographic, the company seems poised to continue its efforts to reach a younger audience. NBA MVP Kawhi Leonard recently signed a sponsorship deal with the company and lobbied for young runners with their latest ad campaign featuring Olympians. Current Boston College players (even those who play soccer) have expressed their enthusiasm for the brand online.

There are also other benefits that come with this offer. Boston College will be able to use the TRACK @ New Balance under construction at Boston Landing, which “will feature a 200-meter hydraulically inclined track, accommodating over 5,000 spectators, and facilities for training, events and recovery. “. And for those worried that the rookies will hate the deal, New Balance will be working with BC athletes to create custom designs for the uniforms and shoes. The ability to tell a rookie “you can make your own shoes” could be another selling point for some of these young athletes and make Boston College even more appealing.

The brand image is also written. New Balance is a Boston-based company, run by Bostonian Jim Davis since 1972, which fits the Eagles’ motto “For Boston” perfectly. Being their only Power Five program, Boston College will be on the ground floor, with strong growth potential. While it’s doubtful they’ll get the huge boost Oregon has received from Nike, Boston College will get an edge it wouldn’t get with any other company, which treated them like one. dozens of teams from their portfolio. This could most likely lead to more revenue streams on the road and increased exposure in Bay State.

Although it’s understandable that some people are joking about this decision. There is more to it than shoes. If that move comes to fruition for the Eagles, the New Balance deal could be a game-changer and help Boston College athletics take their program to the next level.

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Notre Dame to promote racial justice with special shirts and shoes

By Shoes sports

On Sunday, the Notre Dame women’s basketball team will wear custom shoes and a pre-game jersey to promote racial justice in their nationally televised game against the No.6 Louisville Cardinals. shirt and shoes feature artwork by local artist Kamika Perry, a Jamaican immigrant who has lived in the South Bend area for over 10 years.

Perry calls the artwork on the t-shirt “Hope”. It represents a young black woman wearing a Notre Dame jersey with her hair tied up in the shape of two basketballs. The back of the jersey carries the message “We hope, we inspire, we believe”, a quote from coach Niele Ivey.

“For me as a coach and for my players and student-athletes to put it on our shoes just to display a message of hope for a better future, it’s enough to raise awareness about Black Lives Matter and the things that are going on in there. the climate in our society right now, ”said Ivey, the first black woman to coach in Notre Dame history. Illustrated sports.

Following the police murder of George Floyd in May 2020, the Notre Dame women’s basketball team used their platform to draw attention to racial justice. In October, the team led a community march which they said was “to raise awareness of social injustice, uplift the black community and call attention to the dismantling of systems of oppression.”

The team also knelt during the national anthem in December ahead of its opener against Georgia Tech, releasing a declaration who said in part, “We recognize that this is only a small first step towards change in this country. This should not and will not be our only act to promote social change. “

Perry, the artist behind the new project, felt honored to work on it with Ivey’s program. “I believe social justice needs to focus on love in the future, the things that are hopeful, and we don’t need to focus on all the dark things anymore,” she says. “It’s time for us to lift each other up, and everyone comes together with their voices.

Each player has chosen a word or phrase for their shoes, from “BLM” to “Do More”. Perry hand painted 17 pairs of shoes, morning to night for weeks, in great detail. The 17s started out as plain white Under Armor basketball shoes, but with coats of paint, Perry turned them into a matte black. Each shoe was then hand painted with Perry’s own design of a heart-shaped fist beating in vibrant shades of red, blue and yellow.

Shoes painted by Kamika Perry for Notre Dame

Sunday won’t be the first time the Notre Dame women’s basketball team has worn a pre-game jersey to protest racial injustice. In December 2014, the team wore “I Can’t Breathe” t-shirts during warm-ups to protest the police murder of Eric Garner. At the time, the Irish were the first women’s basketball team to wear the jerseys, after other top players also wore them in the NBA and NFL.

Second-year guard Anaya Peoples said the 2014 squad inspired the current roster to publicly join the fight for racial justice. “They took that position and they raised awareness and it inspired us, actually. And we talked about it. We ask ourselves, okay, what can we do to continue this legacy of Notre Dame women’s basketball by talking about important issues? Said the peoples. “How you look and what you wear is powerful. I mean, from our shoes to our shirt, we’re determined to bring awareness to this. “

Perry, who admits she never had much time to watch sports, says the opportunity has made her a longtime fan of Notre Dame women’s basketball. Something Coach Ivey said, that I wasn’t sure if I should laugh or cry the way she conveyed this, but she said it was very important to her that she was able to use the position she was in to raise someone somewhere else like she was raised. And so to her, this project meant more to her because of what he did for me. And I just wish I could have jumped in. across the screen and hug her for that, because it was so touching.

Ivey says her job is to empower women and that she was happy to empower a local black artist. “To draw attention to her work, to show off her talent and just have a bigger platform for her, I was always very happy to do that.”

For Perry, Sunday can’t come soon enough. “I don’t know if my heart can take it,” she said.

“I’ll see if I can sit there and sit down during the game. I’m so thrilled by that.”

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sports shoes with Geforce RTX 3080!

By Shoes sports

It must be totally uncomfortable, but it looks relaxed: the game shoe from Artifact Studios. (Photo:

gAamir scrambles to obtain current graphics cards from manufacturer Nvidia, which are sold everywhere. It hasn’t escaped America’s Artifact Studios, either. The Los Angeles-based company specializes in creating virtual sneakers for promotional purposes and Started Now collaborate with console supplier NZXT. Against this background, the company introduced a sports shoe that friends and expensive shoe players should hurt weak knees. The model, presumably designed as a collector’s item, appears to have a full-fledged PC including an integrated display, and now it comes, the Geforce RTX 3080 in the sole – Nvidia’s most requested graphics card right now!

A functional tool or an advertising ploy?

While the futuristic-looking treadmill, unlike other sneakers from Artifact Studios, isn’t just found in the virtual world, it’s still unclear whether the model featured in the short video clip is actually fully functional or the ones. digital experts. They used their bag of tricks for the clip. One thing’s for sure: the piece looks good, but it shouldn’t function as a truly wearable shoe. But even as a decorative support, such a shoe can turn out to be big sales. It’s unclear if software makers actually plan to release sales or if it all just should be a big advertisement.

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Young girl helps Steph Curry design shoes for International Women’s Day

By Shoes sports

Nine-year-old Riley Morrison wrote a letter to Warriors goalie Steph Curry last fall asking why his iconic Under Armor shoes were only sold in boys’ sizes. Not only did Curry address the inequality and immediately list the shoes in the girls section of the site. He also surprised Riley with two pairs of her new Curry 6s on Christmas Day.

While Riley was excited about the two gestures, nothing beats the last of three NBA champions: Curry asked Riley to help design a pair of his shoes in honor of International Women’s Day.

“I was immediately impressed when I saw Riley’s letter; that a nine-year-old girl had the courage to use her voice to draw attention to an issue and hold us accountable,” said Curry. . “She was focused on the opportunity for ALL the girls, not just herself. She was a tremendous catalyst for change, not only with my product but also with the entire Under Armor brand. She is inspiring and wise at- beyond his years. “

Riley helped Curry create the UA ICON Curry 6 United we win colorway, which the company says is a mix of deep purple orchid with white. The shoes will be released on March 8 for International Women’s Day.

Curry surprised Riley with her own pair of shoes she helped design on Thursday, a day before their official release.


The colourway also comes with an insole that Rylie helped design. The liner features two girls playing basketball surrounded by words that inspired Riley like “Be Fearless”, “Girl Power”, “Be the Change”, Girls Hoop Too “and” Rock the Currys “.

“I was a bit blown away and certainly grateful for the opportunities Stephen gave me, including sharing inspiration for other girls through sock art. It has been such an amazing experience, ”said Riley.

Proceeds from the sale of the new shoes will go towards a scholarship that the Stephen and Ayesha Curry Family Foundation and Under Armor have established for University students in the Bay Area.

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UNC: 13 footballers suspended for selling school shoes – Sports – L’Observateur de Fayetteville

By Shoes sports

North Carolina will be without its top two returning defensive ends for four games each this season, and 11 more will miss out on games due to NCAA violations resulting from the sale of team shoes by players.

Tar Heels top defensive lineman Malik Carney and runner-up Tomon Fox were among nine players to serve a four-game suspension. The others who will be missing from four games are: sophomore Chazz Surratt, who claimed to be the UNC starting quarterback; redshirt first-year offensive lineman Brian Anderson; second-year wide receiver Beau Corrales; second-year defensive end Tyrone Hopper; redshirt offensive lineman Quiron Johnson; second-year linebacker Malik Robinson; and first-year redshirt offensive lineman Jordan Tucker.

Second-year cornerback Greg Ross and second-year cornerback Tre Shaw were suspended for two games, while first-year quarterback Jack Davidson and red-shirted first-year offensive lineman Jonah Melton got one game penalty.

“I am certainly upset by the actions of our players and the way their choices reflect on them, our program and the University,” UNC coach Larry Fedora said in a statement released by the school on Monday. afternoon. “These young men knew the rules and are held accountable for the bad choices they made. Accountability is an important fundamental principle in this program. We will learn from this and aim to do better in the future.”

According to the NCAA case summary acquired by The Associated Press, special edition Nike sneakers called the Retro Air Jordan 3 were released to UNC players and coaches on January 11. Fifteen players then sold the shoes for money to business entities or teammates. They received cash payments ranging from $ 150 to $ 2,500 for the sneakers between January 11 and 13. Two players did not receive the NCAA threshold in terms of dollar amount, so they weren’t penalized.

UNC athletic director Bubba Cunningham was alerted to the situation in an email on Jan. 12 from a self-proclaimed Greensboro fan who saw the shoes for sale online, NCAA documents show. The next day, the university asked all players and staff to return the sneakers to the football equipment staff. The school has recovered all but nine pairs, according to Cunningham.

The situation was reported by the UNC to the NCAA, which determined it to be Secondary III violations.

“We have really high expectations for our student-athletes,” Cunningham said Monday afternoon at a press conference. “In this case, we are disappointed.

“We will continue to strive to improve. We need to improve in many ways. But we certainly made a mistake and we have to suffer the consequences. ”

The aftermath could have a negative effect on a Tar Heel team trying to bounce back from a 3-9 in 2017. With multiple missing players playing the same position, the NCAA has approved UNC’s request to stagger. some of the suspensions due to health. and security reasons.

As such, Carney will not participate in non-conference games against East Carolina and Central Florida, as well as Atlantic Coast Conference games against Pittsburgh and Virginia Tech. Fox will miss the ACC games against Miami, Syracuse, Virginia and Georgia Tech. All other suspensions will begin with the season opener in California on September 1.

Players affected by the penalties will be permitted to train, attend meetings, and continue strength and conditioning training while serving their suspension.

Editor-in-chief Sammy Batten can be reached at [email protected] or 910-486-3534.

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Under Armor HOVR Review: Connected Running Shoes Review

By Shoes sports

If you’ve ever used a running app, you know they can all start to blend together, and the same can be said about running shoes.

There are so many on the market that all seem to promise the same things: a lighter product, an improved experience, and new technology that promises to look like you’re not running at all.

While the idea may seem trivial, Under Armor is trying to provide its customers with the perfect combination of new running technology with a running app for the digital age with its “HOVR” shoes – the Phantom and the Sonic – that come with MapMyRun technology packed in them.

The shoes themselves are also a solid step in the next direction for Under Armor running shoes, as the shoes grip your foot and are light enough that they won’t be a burden on longer runs. HOVR technology is also a very interesting novelty, with cushioning underfoot that absorbs a lot of energy and releases a lot of it with every step.

Under Armor wanted a zero gravity feel for the shoes, so that every step was effortless and light on the runner. Nobody wants a running shoe that you have to actively think about during a run and the HOVRs do their job. Shoes are slippery when walking on smoother surfaces like wood or marble, but once outside they hold onto most surfaces well.

Many brands have tried to include technology in their shoes that helps runners measure their progress and pace and connect them with other runners locally or across the country. When using Under Armour’s Phantoms or Sonics, all you need to do is download the MapMyRun app and follow a short five-minute process to connect the app to the sensor in the right shoe. Once connected, you don’t have to worry about reconnecting or recharging the sensor. If you prefer to run without a phone in hand, the HOVRs are able to store your run data in the shoes and the information can be uploaded to the app.

What separates HOVR and MapMyRun technology from other pedals developed by other companies? Ben McAllister, UA’s director of connected fitness and products, says HOVRs can reveal a slew of data that previously would have required large purchases and additional equipment to access it before.

In short, HOVR technology makes running and accessing data from these runs more user-friendly. MapMyRun also tracks everything from calories burned to stride length and can connect to Under Armor’s other popular app, MyFitnessPal, which is used to organize a specific diet for the user. I found the connection a bit buggy – every time I tried to connect the app to MyFitnessPal, the app would crash after making a “connection”.


Despite some connectivity issues, I enjoyed using the MapMyRun app for more than just running. I especially like its community system, which will be familiar to those who use social media frequently. While many other running apps such as Nike Run Club try to turn things into competition and lend themselves to a ranking-based system that applies to some competitive runners, UA chose to create a system that looks a bit like more to a Facebook for runners. . Communities organized within the MapMyRun app connect you with runners around the world and provide more positive reinforcement for runners, instead of creating an ultra-competitive environment. For someone like me who just likes to run a few times a week and doesn’t care about the hours of competition, MapMyRun was a welcome addition to my phone. The app, as the name suggests, can also plot your run, giving you a rudimentary representation of your path and allowing for some fun opportunities if you want to try to draw a picture with your training.

Personally, I enjoyed using MapMyRun and felt it added a new dimension to my training. I used to run without an app and have a little voice telling me how far I had been, my pace and an average of my pace up to this point was heartwarming and incredibly informative. Knowing my previous pace allowed me to know how much time I had won or lost, told me when to adjust, and gave me an easy point of reference to look back on when I’m done. The app not only improves your workout but I look forward to posting about it in the future and seeing encouragement from others and it will probably convince me to go out and run more.

If you are not only looking for a new running shoe that not only offers a light and firm experience, but can also connect you with local and international runners who will be interested in your progress and give you a boost after every run once you have been rooted in the community, the Under Armor HOVR Phantoms and Sonics, along with the MayMyRun feature, are a worthy buy.

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Steve Kerr: GSW coach wrote “F — It” on the shoes

By Shoes sports

Golden State Warriors head coach Steve Kerr has enjoyed great success over the past three seasons, growing his squad from a talented squad with potential to enduring title contenders.

He also enjoyed this kind of success as a player, winning five NBA titles with the Chicago Bulls and San Antonio Spurs.

But when Kerr was drafted in the second round of the 1988 NBA Draft by the Cleveland Cavaliers, little was expected of him.

In a profile of Kerr on written by Chris Ballard, Kerr used to put a reminder on his sneakers just to show he can’t control everything.

“He could go a week without playing, and then get into a game in a high leverage situation, supposed to hit a big blow. So, as he recounted a few years ago, he finally started writing.” FI “on the toes of his hightops. Adjust. That way, every time he looked down he saw a reminder. You can’t control so many things. Let it fly, “

Kerr’s playing career spanned 910 games in 16 seasons.

As a coach, he won 84% of his regular season games, was named coach of the year and led the Warriors to two consecutive finals appearances, including winning a championship in his first season in 2014. -15.

Kerr missed most of that playoff after taking time off the team with back problems.

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Best St. Patrick’s Day Shirts, Sportswear & Shoes

By Shoes sports

St. Patrick’s Day is just around the corner, which means your weekends between now and March 17 will be filled with parades, Irish-themed brunches, green beer, and pub crawls. You’ll also have plenty of sports to watch, with March Madness starting days before the holidays, the NBA Playoffs and MLB Spring Practice heat up. But don’t worry, you’re in luck! We’ve rounded up the best sports-themed St. Patrick’s Day gear so you can also drink your green beer and watch the game.

Conor McGregor “Drink the Fook Up” Sweatshirt

Most of the time, St. Patrick’s Day celebrations involve drinking. This sweatshirt (which also exists as a men’s and women’s t-shirt) says it all.

Available at, $ 24.99

Brooks Running Shamrock Launch 4


Whether you’re running a marathon on St. Patrick’s Day or rushing to the pub for a marathon, these new, limited-edition sneakers have everything you need to be festive, including a special trefoil print and the word ” cheers ”printed near the laces.

Available on, $ 105

Trump makes St. Patrick’s Day even more beautiful


OK, so it has nothing to do with sports. But it’s funny, and maybe you like that sort of thing.

Available on, $ 12.95

Personalized NHL Reebok St. Patrick’s Day Replica Jersey


These classic long sleeve sweaters are designed to look like the official team training jersey.

Available on, $ 150. Redeem code SISHIP50 for free shipping from $ 50.

UFC Celtic Tiger Conor McGregor T-Shirt


Represent your favorite Irish athlete with this tiger t-shirt, which also sports the green-white-orange colors of Ireland. It’s not green, but still perfect for St. Patty’s Day.

Available at, $ 25. Redeem code SISHIP50 for free shipping from $ 50.

Namastay at the pub and drink shirt


Calling all yogis: get your om in the studio in the morning, then have a drink in the pub in the evening. It’s all about balance, literally.

Available on, $ 17.95

Timberland Classic Boots


Classic boots, in a classic St. Patrick’s Day color. Get them while they’re hot.

Available on, $ 190

Smathers & Branson Shamrock Baseball Cap


The hand-sewn needlepoint shamrock is a subtle way to bring some green and luck to your St. Patrick’s Day look.

Available on, $ 35

Under Armor printed boxer briefs


Go green from head to toe. These boxerjocks are printed with subtle shamrocks and have a cut close to the skin but without compression.

Available on, $ 25

Nike LunarEpic Low Flyknit


If you are looking for a subtle way to wear green on St. Patrick’s Day, these sneakers are your best bet. The muted “rough green” color is perfect for March 17th, but fits well with the rest of your spring fashion needs.

Available on, $ 120

Under Armor Women’s St. Patrick’s Day Tee


Celebrate St. Patrick’s Day and represent your favorite team at the same time.

Available on, $ 35. Redeem code SISHIP50 for free shipping from $ 50.

Pittsburgh Steelers St. Patrick’s Day Paddy’s Pride T-Shirt


This super soft St. Paddy’s Pride jersey is available on your favorite NFL, College football or MLB team.

Available at, $ 34.99. Redeem code SISHIP50 for free shipping over $ 50.

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NBA sneakers: which players deserve iconic shoes?

By Shoes sports

A signature sneaker is one of the most difficult feats to accomplish as an NBA player. If you look around the league and stick with the big three of Nike, Adidas and Under Armor, there are only eight active NBA players with signature marks. The criteria for being a signature athlete are strict, with the obvious ultimate goal of selling as many shoes as possible. When a brand selects a player to model a shoe, it’s a multi-million dollar investment in a single player. It’s a gamble to really see how much a player’s market value can turn into shoes and clothing. Do they have the style and the charisma? Do they have what it takes to be the face of a brand? All of the elite shoe endorsers like LeBron James, Kyrie Irving, and Stephen Curry all have something that makes them profitable off the court.

Nike recently added Paul George to its list of athletes and the PG1s have garnered rave reviews from consumers. So who’s next? We’ve compiled a list of six guys who can have what it takes to earn their own signature sneaker.

Behind the Design: Inside the Making of Paul George’s Signature Shoe

Kristaps Porzingis: Adidas

Porzingis was one of the most prominent sneaker free agents of 2016 thanks to his outstanding rookie season with the Knicks. The Latvian native quickly won fans over with his personality and ability to perform on Madison Square Garden’s biggest stage. He is 7’3 “and became the first rookie in NBA history to post more than 1,000 points, 75 three-points, 500 rebounds and 100 blocks in a season. After his Nike contract expired. Last fall, Porzingis signed a multi-year contract with adidas, as Vertical’s Nick DePaula reported, which will bring in between $ 3-6 million a year. It is also the most lucrative footwear business for a European player. It’s a solid investment for a player with only one year in the league. Porzingis joins James Harden, Damian Lillard and Andrew Wiggins on a budding adidas roster. Porzingis has shared marketing tasks with Wiggins for being the face of the adidas Crazy Explosive this season What’s scary is we still don’t I know what can happen to Porzingis, but investing in a 7ft unicorn can’t be too bad. The Adidas KP1 sounds great.

Giannis Antetokounmpo: Nike

Giannis follows the same line as Porzingis in terms of the perspective of iconic sneakers. There is no cap on its potential. Moreover, like Porzingis, this is another unicorn with a charming personality. His growth as a superstar has been one of the best stories of this NBA season. What comes with the investment in Giannis is his international popularity and the rights to a pretty good nickname that can be branded everywhere – “The Greek Freak”. Nike doesn’t really hand out signing deals that often, but it would be a good idea to position Giannis against Adidas and Porzingis in this international market.

John Wall: Nike?

John Wall has one of the most complicated sneaker stories of all time for a player of his caliber. After bouncing off shoe deals with Reebok and Adidas, Wall has worn Nike models throughout the past year. He’s by no means a rookie of the signature shoe – he released three different signature sneakers, but they were all underwhelming. Wall has become a star this season and deserves a fresh start, whether with Nike or anyone else, remains to be seen. What would make the most sense is for Under Armor to sign a lucrative deal with Wall and offload part of Steph Curry’s charge. The brand is in desperate need of another basketball athlete after hitting other big names like Kevin Durant and Porzingis over the past two years. It’s also worth noting that UA’s head office is located in Baltimore, which isn’t that far from the DC area. Under Armor, please call John Wall.

Anthony Davis: Nike

After Paul George, it looks like Anthony Davis is next in line at Nike for his own basketball figure. Davis has been marketed on several campaigns for the Swoosh. He’s already a star and has had his fair share of commercials, but there’s one major complication: Will an AD basketball sneaker actually sell? This is not a question directed at his athletic ability or his personality, but his position as a great man / post player. The only way to make a ‘Brow’ shoe successful is to be versatile enough to be worn by tall men and guards. He’s been a part of Nike’s PE program for several years, which is a step just below the signature list. He wore the Nike Air Max Audacity 2016 throughout the season.


Kawhi Leonard: the Jordan brand

OK, I’m looking for a signature Kawhi sneaker, but I’m not sure if Kawhi really cares about getting a signature sneaker. He has an underrated sneaker game thanks to solid Jordan PE. Having a signature Jordan brand sneaker isn’t for everyone. The brand has a process of adding players built into Jordan’s image. This is the reason why players like Chris Paul, Carmelo Anthony and Russell Westbrook have iconic role models for the brand – they are some of the most cut-throat contenders in the NBA. You can also add Kawhi to this list despite his calm demeanor. Jordan released a few new performance models this year, the Jordan Extra.Fly and the Jordan B. Fly, both used by Victor Oladipo and Michael Kidd-Gilchrist. If they can bring their own models to market, Kawhi can easily join the ranks by having their own signature sneaker.

The Beard: James Harden untangles his life and his game

Nick Young: Adidas

In terms of having his own basketball shoe, Nick Young probably doesn’t stand a chance at adidas. But with her popularity and style, they can easily go the Westbrook / Jordan Brand route to give her her own lifestyle model. He has enough charisma and a fashion sense to wear a shoe off the court. Over the years, Swaggy has made some of the most daring fashion statements on and off the pitch. Adidas needs to find a way to use it before its time is up.

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For Curry, KD and the Warriors, it must be the shoes

By Shoes sports

When Warriors goalie Klay Thompson entered the Staples Center locker room for a shootout last Wednesday, he found on the shelf above his locker a pair of size 15 AntaKT2Whitehawks, white with a blue heel. royal and yellow accents. Eric Housen, who takes care of the team’s equipment, made sure to pack these shoes for the trip to Los Angeles because Thompson wore them while scoring 60 points in the three-quarter against the Pacers two nights before. . Thompson isn’t superstitious about his kicks, but he clearly felt comfortable with the Whitehawks. “They should be on the ice,” Thompson joked, if not behind glass. Sniper Dubs had previously turned his attention to another colourway of his signature shoe, the KT2 Make It Rain, with a blue gradient, flash graphic and a splash pattern on the sole that evokes precipitation. Anta, the Chinese sportswear company that sponsors Thompson, released the design in part to commemorate his uprising against Indiana. After a brief search for the Make It Rains in the Staples shootout, Thompson retrieved them from his home in Los Angeles and laced them up in time for a nationally televised showdown with the Clippers.

“It has to be the shoes,” Mars Blackmon told Michael Jordan, a line that rings true 27 years later. There are a myriad of ways to measure the power of the stars of the Warriors – stats and salaries, ratings and jersey sales – but it’s instructive to start with their feet, and more specifically, the trunks at their feet. A typical NBA player, on a typical five-game road trip, will pack three or four pairs of shoes. Housen packs an entire chest for guard Steph Curry, with 16 pairs of Under Armor Curry 3 in his size 12.5, and another chest for forward Kevin Durant, with 16 pairs of Nike KD9 in his size 18. The players Regulars don’t have signature shoes, let alone shoe calendars, but Curry and Durant do. Ahead of this season, Nike representatives provided the Warriors with a list of all the styles and colorways they plan to wear by Durant to every game this season. On December 20 against Utah, for example, he should be in white 9 with a blue swoosh, and December 22 against Brooklyn, in gold with a blue swoosh. Under Armor does the same for Curry, updating two months at a time. Housen consults the list before placing the appropriate kicks in the designated lockers, making sure to change Durant’s orthotics.

“If Nike comes up with something new, when the shoe comes out I always try to wear it,” Durant said. Last week, for example, as Thompson hooked 60 in his Whitehawks, Durant showed off an elegant burgundy color of the KD9s called The Sauce. “But I need my shoes to be broken first or I’ll go back to something I had before.” Durant used to deviate from the script based on his performance in a given pair and his team’s victory. It still deviates from time to time, based on comfort more than on the result. Durant should train with shoes before playing with them. Curry is the opposite. He actually warms up in a bottom before moving on to his more familiar mid, often wearing them right out of the box. Neither Durant nor Curry actually needed 16 pairs of shoes for a five-game trip, and they would never ask their equipment manager to carry a separate chest just for them. But Housen is careful. He knows that when a Hollywood director sitting next to the Staples field asks for a souvenir, both players will reflexively run to the locker room and grab a few pearls from the black vinyl trunk.

NBA First-Quarter Awards: an MVP race for ages and up

Housen started working for the Warriors in 1986, at the age of 12, winning a raffle with a friend to become a bullet collector. At 25 he was the equipment manager and for three years he lived in the team’s training center. Former owner Chris Cohan once slept in Housen’s bunk bed while his kids had a slumber party at the training ground. Forward Adam Keefe took a nap there after his wife gave birth to a baby who kept crying. General manager Garry St. Jean moved in on the bargaining deadline day as he tried to get rid of half the list. At first, Housen could fit all the sneakers into a Gatorade duffel bag, including Chris Mullin’s Nike Air Flight 87s with custom leather. When the shoe industry exploded and gamers became tall billboards, Housen didn’t really feel the reverberations because the Warriors lacked headliners. Now they have four, and it’s news when forward Draymond Green gets the words “Sideline Racism” on his size 15 Nike Zoom Clear Outs, like he did against the Pacers and Clippers. Nike has a representative from the Warriors and a representative from Durant. Under Armor has two Curry representatives. Anta has four or five officials checking on Thompson. Housen’s inbox is blocked, but he’s not complaining. “These are good problems,” he said. AndrisBiedrins, after all, could have rocked the penny loafers at launch and no one would have cared.

A few of his peers can relate. The Cavaliers ‘Mark Cashman also follows a Nike shoe schedule, for LeBron James and Kyrie Irving, and the Clippers’ Pete Serrano juggles a variety of brands. Serrano works with Jamal Crawford, who could wear five pairs of shoes all season, and Chris Paul, who wears a new one almost every game. “Chris sometimes drops off 30 pairs at our training facility and tells everyone in the facility, ‘Whoever wants them,’” Serrano said. “They’re gone in five minutes. Serrano and Housen didn’t become sneakerheads by choice. It’s part of the concert. As Housen examines the Warriors’ locker room and the shoes in the stalls, assistant coach Ron Adams tries to decipher the language he uses. Housen explains that Andre Iguodala is stuck between two Kobes right now and is heading for a Flyknit. James Michael McAdoo oscillates between a Hyperdunk top and a Hyperdunk bottom. Shaun Livingston went through all of last season with six Hyperdunks and wears a new model that Nike sent him this summer. “It would take a month to figure that out,” Adams said, rushing to court.


Housen swears he doesn’t give much thought to his own gear – an old black long-sleeved Warriors t-shirt, sweatpants and a gray knit beanie – but his feet happen to be covered in royal blue Under Armor. “I love Steph,” he said, understandably after eight years together. When Golden State recruited Durant, Curry told him their corporate affiliations made no difference and success would benefit all parties. But a few Warriors staff with no sponsorship deal admit they struggle with their individual shoe choice. They want to support Durant and Curry without alienating themselves either. “Are you going to Nike,” one asks, “or Under Armor? “

Easy. Anta.

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