Here’s why the Yeezy Foam Runner is the future of footwear

WWhen it comes to the Yeezy Foam Runner, we don’t beat around the bush. While this might not be the best shoe ever made by today’s standards, if you look past it all and take a look at what Kanye West was really trying to achieve, it’s easy to see how and why the Foam RNNR is a glimpse into the future of footwear.

One of the most popular sneakers of 2021 to date, the original colourway continues to sell at 720% off retail, making it the average selling price in markets such as StockX a whopping £ 456. It also sold out in seconds when it launched last summer, making it one of the best-selling Yeezys in history.

To make this happen, Ye recruited legendary sneaker designer Steven Smith in 2016 to lead Yeezy’s design division. It marked a massive change in the game as two of the industry’s most creative minds collided. In an interview with the man himself, the Sole Supplier asked Smith to name a moment in his career that he will never forget. After thinking for a moment, he explained, “When Kanye contacted me to start working together. It was a completely alternative future for me. It was a life changing experience. “

The power duo went on to create some of the most breathtaking sneakers in history. From the Yeezy Boost 700, which arguably started the chunky shoe trend for dad in 2017, to the Yeezy 450 of 2020, each was more unique than the next, but nothing even comes close to the Yeezy Foam. Runner and the impact she made.


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