Keds invests in sneaker heritage with archival runner style
The limited edition Renaissance Runner will launch exclusively with renowned sneaker retailer Bodega
BOSTON, April 20, 2022 /PRNewswire/ — Iconic Sneaker Brand keds announces an exciting new launch to highlight the brand’s rich footwear heritage. Launching this spring, the new sporty style runner celebrates Keds iconic silhouettes and their distinctive vintage designs. The style includes the return of the archival Renaissance sneaker, which is pulled straight from the Keds archives. The reintroduction of this legacy Keds silhouette is just the beginning of Keds’ journey to continue to elevate and redefine the style of footwear today.
“As the inventor of the first women’s sneaker, celebrating our history in the sneaker space by bringing back this archival silhouette showcases the best of Keds; a brand with authenticity in athletic, casual sneakers with a relentless focus on our consumers. This marks our first return of the Renaissance sneaker that hasn’t been available to consumers in over 30 years. We’re thrilled to launch our authentic limited-edition colorway in partnership with our friends at Bodega », declares Jen Lynch, vice president and general manager of Keds. “We look forward to celebrating and showcasing our heritage and the depth of our archives with a series of high-profile releases throughout the year.”
The limited edition release of the Renaissance sneaker will pay homage to Keds rich running heritage and redefine its place in this category. Inspired by the classic fit of their original trainer, the Renaissance features the vintage woven Keds logo, retro mesh and suede toe overlay. With only 300 pairs available worldwide, the collector’s pair will be individually numbered in gold embossing and mounted in retro packaging. The Renaissance shoe will be available for purchase from April 21th and retails for $85 in limited quantities exclusively at bodega.
“The Renaissance was an innovative model when it first appeared on the scene, just as running sneakers were hitting their stride. If we look back over the decades, the model not only held its own back then, but it remains relevant even with the passing of perhaps more than ever. As its name suggests, and perhaps intended to withstand the trend cycle, it was long overdue for a revival,” says Matt ZarembaBodega’s marketing director.
For more information, visit www.keds.com and click HERE for collectible assets.
For over 100 years, Keds has been making timeless, comfortable and accessible footwear so consumers can step out into the world their way. Since the creation of the iconic Keds Champion “sneaker” in 1916, Keds has believed that when we feel comfortable inside and out, we can leap forward and leave our mark on the world. world. This belief continues to inspire and motivate us every day. We design every product to support everyone, to give them the versatility, comfort and style they need to live confidently as themselves.
Keds. Wear yours.
Keds is a division of Wolverine Worldwide, the world’s leading manufacturer of casual, work, outdoor, athletic and children’s footwear.
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