Colorado-based footwear company makes strides to educate all athletes through advocacy, awareness and technology
BOULDER, CO, UNITED STATES, October 22, 2021 /EINPresswire.com/ – During the month of November, Running newton, a Boulder-based athletic footwear company, will be giving gifts for performance and safety gear as part of National Runner’s Safety Month. For a limited time in October, all women’s shoes will include a free Saber alarm while supplies last.
Newton has also partnered with a local karate studio, Ripple Effects Martial Arts, to provide a range of educational content as well as gift certificates for in-person self-defense training.
November has long been Runner Safety Month due to the dangers runners face from reduced daylight hours and returning inclement weather. With the theme #RUNBRIGHT, the Running Industry Association (RIA) is asking participants to create important content that aims to educate runners and provide practical, concrete advice.
While the past few years have focused on teaching women alternative strategies and measures for their personal safety, a new push brought by the increase in killings and disappearances insists that it is not about only a female problem.
To pretend that these violent situations do not exist does not change the very real threat they pose to runners and women in general. Individual security responses have been around for years, but they are no longer sufficient; there needs to be greater response and education from the community, hence our partnership with Ripple Effects Martial Arts. Studies have shown that just one self defense class can change the way you behave and reduce the likelihood of being assaulted.
See below for a breakdown of our weekly giveaways as well as the content we’ll be promoting across all of our channels:
Gifts :
Week 1: Delivery of gift certificates + delivery of shoes
Week 2: Delivery of gift certificates + Delivery of t-shirts
Week 3: Delivery of gift certificates + delivery of hats
Week 4: Delivery of gift vouchers + saber alarm reveal
Content:
Mark Brady of Ripple Effects Martial Arts: Self-Defense Blog
Mr. Wagoner of Ripple Effects Martial Arts: Basic Self Defense Skills Video Clips
Kara Foxx of Road ID – How to Stay Fit and Safe When Running Alone
Self-defense course with Mr. Wagoner or Master Macy – Date to be determined
About Newton Running
Newton Running creates performance shoes especially for runners and outdoor enthusiasts. Based in Boulder, Colorado, Newton Running was designed for runners by runners and strives to help athletes improve their form and ability. Learn more about www.NewtonRunning.com.
Rachel Fuenzalida
Iron Mark
[email protected]
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