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Under Armor HOVR Review: Connected Running Shoes Review

By Shoes sports

If you’ve ever used a running app, you know they can all start to blend together, and the same can be said about running shoes.

There are so many on the market that all seem to promise the same things: a lighter product, an improved experience, and new technology that promises to look like you’re not running at all.

While the idea may seem trivial, Under Armor is trying to provide its customers with the perfect combination of new running technology with a running app for the digital age with its “HOVR” shoes – the Phantom and the Sonic – that come with MapMyRun technology packed in them.

The shoes themselves are also a solid step in the next direction for Under Armor running shoes, as the shoes grip your foot and are light enough that they won’t be a burden on longer runs. HOVR technology is also a very interesting novelty, with cushioning underfoot that absorbs a lot of energy and releases a lot of it with every step.

Under Armor wanted a zero gravity feel for the shoes, so that every step was effortless and light on the runner. Nobody wants a running shoe that you have to actively think about during a run and the HOVRs do their job. Shoes are slippery when walking on smoother surfaces like wood or marble, but once outside they hold onto most surfaces well.

Many brands have tried to include technology in their shoes that helps runners measure their progress and pace and connect them with other runners locally or across the country. When using Under Armour’s Phantoms or Sonics, all you need to do is download the MapMyRun app and follow a short five-minute process to connect the app to the sensor in the right shoe. Once connected, you don’t have to worry about reconnecting or recharging the sensor. If you prefer to run without a phone in hand, the HOVRs are able to store your run data in the shoes and the information can be uploaded to the app.

What separates HOVR and MapMyRun technology from other pedals developed by other companies? Ben McAllister, UA’s director of connected fitness and products, says HOVRs can reveal a slew of data that previously would have required large purchases and additional equipment to access it before.

In short, HOVR technology makes running and accessing data from these runs more user-friendly. MapMyRun also tracks everything from calories burned to stride length and can connect to Under Armor’s other popular app, MyFitnessPal, which is used to organize a specific diet for the user. I found the connection a bit buggy – every time I tried to connect the app to MyFitnessPal, the app would crash after making a “connection”.

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Despite some connectivity issues, I enjoyed using the MapMyRun app for more than just running. I especially like its community system, which will be familiar to those who use social media frequently. While many other running apps such as Nike Run Club try to turn things into competition and lend themselves to a ranking-based system that applies to some competitive runners, UA chose to create a system that looks a bit like more to a Facebook for runners. . Communities organized within the MapMyRun app connect you with runners around the world and provide more positive reinforcement for runners, instead of creating an ultra-competitive environment. For someone like me who just likes to run a few times a week and doesn’t care about the hours of competition, MapMyRun was a welcome addition to my phone. The app, as the name suggests, can also plot your run, giving you a rudimentary representation of your path and allowing for some fun opportunities if you want to try to draw a picture with your training.

Personally, I enjoyed using MapMyRun and felt it added a new dimension to my training. I used to run without an app and have a little voice telling me how far I had been, my pace and an average of my pace up to this point was heartwarming and incredibly informative. Knowing my previous pace allowed me to know how much time I had won or lost, told me when to adjust, and gave me an easy point of reference to look back on when I’m done. The app not only improves your workout but I look forward to posting about it in the future and seeing encouragement from others and it will probably convince me to go out and run more.

If you are not only looking for a new running shoe that not only offers a light and firm experience, but can also connect you with local and international runners who will be interested in your progress and give you a boost after every run once you have been rooted in the community, the Under Armor HOVR Phantoms and Sonics, along with the MayMyRun feature, are a worthy buy.

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Steve Kerr: GSW coach wrote “F — It” on the shoes

By Shoes sports

Golden State Warriors head coach Steve Kerr has enjoyed great success over the past three seasons, growing his squad from a talented squad with potential to enduring title contenders.

He also enjoyed this kind of success as a player, winning five NBA titles with the Chicago Bulls and San Antonio Spurs.

But when Kerr was drafted in the second round of the 1988 NBA Draft by the Cleveland Cavaliers, little was expected of him.

In a profile of Kerr on SI.com written by Chris Ballard, Kerr used to put a reminder on his sneakers just to show he can’t control everything.

“He could go a week without playing, and then get into a game in a high leverage situation, supposed to hit a big blow. So, as he recounted a few years ago, he finally started writing.” FI “on the toes of his hightops. Adjust. That way, every time he looked down he saw a reminder. You can’t control so many things. Let it fly, “

Kerr’s playing career spanned 910 games in 16 seasons.

As a coach, he won 84% of his regular season games, was named coach of the year and led the Warriors to two consecutive finals appearances, including winning a championship in his first season in 2014. -15.

Kerr missed most of that playoff after taking time off the team with back problems.

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Best St. Patrick’s Day Shirts, Sportswear & Shoes

By Shoes sports

St. Patrick’s Day is just around the corner, which means your weekends between now and March 17 will be filled with parades, Irish-themed brunches, green beer, and pub crawls. You’ll also have plenty of sports to watch, with March Madness starting days before the holidays, the NBA Playoffs and MLB Spring Practice heat up. But don’t worry, you’re in luck! We’ve rounded up the best sports-themed St. Patrick’s Day gear so you can also drink your green beer and watch the game.

Conor McGregor “Drink the Fook Up” Sweatshirt

Most of the time, St. Patrick’s Day celebrations involve drinking. This sweatshirt (which also exists as a men’s and women’s t-shirt) says it all.

Available at amazon.com, $ 24.99

Brooks Running Shamrock Launch 4

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Whether you’re running a marathon on St. Patrick’s Day or rushing to the pub for a marathon, these new, limited-edition sneakers have everything you need to be festive, including a special trefoil print and the word ” cheers ”printed near the laces.

Available on roadrunnersports.com, $ 105

Trump makes St. Patrick’s Day even more beautiful

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OK, so it has nothing to do with sports. But it’s funny, and maybe you like that sort of thing.

Available on amazon.com, $ 12.95

Personalized NHL Reebok St. Patrick’s Day Replica Jersey

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These classic long sleeve sweaters are designed to look like the official team training jersey.

Available on fanatics.com, $ 150. Redeem code SISHIP50 for free shipping from $ 50.

UFC Celtic Tiger Conor McGregor T-Shirt

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Represent your favorite Irish athlete with this tiger t-shirt, which also sports the green-white-orange colors of Ireland. It’s not green, but still perfect for St. Patty’s Day.

Available at fanatics.com, $ 25. Redeem code SISHIP50 for free shipping from $ 50.

Namastay at the pub and drink shirt

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Calling all yogis: get your om in the studio in the morning, then have a drink in the pub in the evening. It’s all about balance, literally.

Available on etsy.com, $ 17.95

Timberland Classic Boots

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Classic boots, in a classic St. Patrick’s Day color. Get them while they’re hot.

Available on nordstrom.com, $ 190

Smathers & Branson Shamrock Baseball Cap

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The hand-sewn needlepoint shamrock is a subtle way to bring some green and luck to your St. Patrick’s Day look.

Available on nordstrom.com, $ 35

Under Armor printed boxer briefs

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Go green from head to toe. These boxerjocks are printed with subtle shamrocks and have a cut close to the skin but without compression.

Available on undearmour.com, $ 25

Nike LunarEpic Low Flyknit

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If you are looking for a subtle way to wear green on St. Patrick’s Day, these sneakers are your best bet. The muted “rough green” color is perfect for March 17th, but fits well with the rest of your spring fashion needs.

Available on nike.com, $ 120

Under Armor Women’s St. Patrick’s Day Tee

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Celebrate St. Patrick’s Day and represent your favorite team at the same time.

Available on fanatics.com, $ 35. Redeem code SISHIP50 for free shipping from $ 50.

Pittsburgh Steelers St. Patrick’s Day Paddy’s Pride T-Shirt

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This super soft St. Paddy’s Pride jersey is available on your favorite NFL, College football or MLB team.

Available at fanatics.com, $ 34.99. Redeem code SISHIP50 for free shipping over $ 50.

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NBA sneakers: which players deserve iconic shoes?

By Shoes sports

A signature sneaker is one of the most difficult feats to accomplish as an NBA player. If you look around the league and stick with the big three of Nike, Adidas and Under Armor, there are only eight active NBA players with signature marks. The criteria for being a signature athlete are strict, with the obvious ultimate goal of selling as many shoes as possible. When a brand selects a player to model a shoe, it’s a multi-million dollar investment in a single player. It’s a gamble to really see how much a player’s market value can turn into shoes and clothing. Do they have the style and the charisma? Do they have what it takes to be the face of a brand? All of the elite shoe endorsers like LeBron James, Kyrie Irving, and Stephen Curry all have something that makes them profitable off the court.

Nike recently added Paul George to its list of athletes and the PG1s have garnered rave reviews from consumers. So who’s next? We’ve compiled a list of six guys who can have what it takes to earn their own signature sneaker.

Behind the Design: Inside the Making of Paul George’s Signature Shoe

Kristaps Porzingis: Adidas

Porzingis was one of the most prominent sneaker free agents of 2016 thanks to his outstanding rookie season with the Knicks. The Latvian native quickly won fans over with his personality and ability to perform on Madison Square Garden’s biggest stage. He is 7’3 “and became the first rookie in NBA history to post more than 1,000 points, 75 three-points, 500 rebounds and 100 blocks in a season. After his Nike contract expired. Last fall, Porzingis signed a multi-year contract with adidas, as Vertical’s Nick DePaula reported, which will bring in between $ 3-6 million a year. It is also the most lucrative footwear business for a European player. It’s a solid investment for a player with only one year in the league. Porzingis joins James Harden, Damian Lillard and Andrew Wiggins on a budding adidas roster. Porzingis has shared marketing tasks with Wiggins for being the face of the adidas Crazy Explosive this season What’s scary is we still don’t I know what can happen to Porzingis, but investing in a 7ft unicorn can’t be too bad. The Adidas KP1 sounds great.

Giannis Antetokounmpo: Nike

Giannis follows the same line as Porzingis in terms of the perspective of iconic sneakers. There is no cap on its potential. Moreover, like Porzingis, this is another unicorn with a charming personality. His growth as a superstar has been one of the best stories of this NBA season. What comes with the investment in Giannis is his international popularity and the rights to a pretty good nickname that can be branded everywhere – “The Greek Freak”. Nike doesn’t really hand out signing deals that often, but it would be a good idea to position Giannis against Adidas and Porzingis in this international market.

John Wall: Nike?

John Wall has one of the most complicated sneaker stories of all time for a player of his caliber. After bouncing off shoe deals with Reebok and Adidas, Wall has worn Nike models throughout the past year. He’s by no means a rookie of the signature shoe – he released three different signature sneakers, but they were all underwhelming. Wall has become a star this season and deserves a fresh start, whether with Nike or anyone else, remains to be seen. What would make the most sense is for Under Armor to sign a lucrative deal with Wall and offload part of Steph Curry’s charge. The brand is in desperate need of another basketball athlete after hitting other big names like Kevin Durant and Porzingis over the past two years. It’s also worth noting that UA’s head office is located in Baltimore, which isn’t that far from the DC area. Under Armor, please call John Wall.

Anthony Davis: Nike

After Paul George, it looks like Anthony Davis is next in line at Nike for his own basketball figure. Davis has been marketed on several campaigns for the Swoosh. He’s already a star and has had his fair share of commercials, but there’s one major complication: Will an AD basketball sneaker actually sell? This is not a question directed at his athletic ability or his personality, but his position as a great man / post player. The only way to make a ‘Brow’ shoe successful is to be versatile enough to be worn by tall men and guards. He’s been a part of Nike’s PE program for several years, which is a step just below the signature list. He wore the Nike Air Max Audacity 2016 throughout the season.

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Kawhi Leonard: the Jordan brand

OK, I’m looking for a signature Kawhi sneaker, but I’m not sure if Kawhi really cares about getting a signature sneaker. He has an underrated sneaker game thanks to solid Jordan PE. Having a signature Jordan brand sneaker isn’t for everyone. The brand has a process of adding players built into Jordan’s image. This is the reason why players like Chris Paul, Carmelo Anthony and Russell Westbrook have iconic role models for the brand – they are some of the most cut-throat contenders in the NBA. You can also add Kawhi to this list despite his calm demeanor. Jordan released a few new performance models this year, the Jordan Extra.Fly and the Jordan B. Fly, both used by Victor Oladipo and Michael Kidd-Gilchrist. If they can bring their own models to market, Kawhi can easily join the ranks by having their own signature sneaker.

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Nick Young: Adidas

In terms of having his own basketball shoe, Nick Young probably doesn’t stand a chance at adidas. But with her popularity and style, they can easily go the Westbrook / Jordan Brand route to give her her own lifestyle model. He has enough charisma and a fashion sense to wear a shoe off the court. Over the years, Swaggy has made some of the most daring fashion statements on and off the pitch. Adidas needs to find a way to use it before its time is up.

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For Curry, KD and the Warriors, it must be the shoes

By Shoes sports

When Warriors goalie Klay Thompson entered the Staples Center locker room for a shootout last Wednesday, he found on the shelf above his locker a pair of size 15 AntaKT2Whitehawks, white with a blue heel. royal and yellow accents. Eric Housen, who takes care of the team’s equipment, made sure to pack these shoes for the trip to Los Angeles because Thompson wore them while scoring 60 points in the three-quarter against the Pacers two nights before. . Thompson isn’t superstitious about his kicks, but he clearly felt comfortable with the Whitehawks. “They should be on the ice,” Thompson joked, if not behind glass. Sniper Dubs had previously turned his attention to another colourway of his signature shoe, the KT2 Make It Rain, with a blue gradient, flash graphic and a splash pattern on the sole that evokes precipitation. Anta, the Chinese sportswear company that sponsors Thompson, released the design in part to commemorate his uprising against Indiana. After a brief search for the Make It Rains in the Staples shootout, Thompson retrieved them from his home in Los Angeles and laced them up in time for a nationally televised showdown with the Clippers.

“It has to be the shoes,” Mars Blackmon told Michael Jordan, a line that rings true 27 years later. There are a myriad of ways to measure the power of the stars of the Warriors – stats and salaries, ratings and jersey sales – but it’s instructive to start with their feet, and more specifically, the trunks at their feet. A typical NBA player, on a typical five-game road trip, will pack three or four pairs of shoes. Housen packs an entire chest for guard Steph Curry, with 16 pairs of Under Armor Curry 3 in his size 12.5, and another chest for forward Kevin Durant, with 16 pairs of Nike KD9 in his size 18. The players Regulars don’t have signature shoes, let alone shoe calendars, but Curry and Durant do. Ahead of this season, Nike representatives provided the Warriors with a list of all the styles and colorways they plan to wear by Durant to every game this season. On December 20 against Utah, for example, he should be in white 9 with a blue swoosh, and December 22 against Brooklyn, in gold with a blue swoosh. Under Armor does the same for Curry, updating two months at a time. Housen consults the list before placing the appropriate kicks in the designated lockers, making sure to change Durant’s orthotics.

“If Nike comes up with something new, when the shoe comes out I always try to wear it,” Durant said. Last week, for example, as Thompson hooked 60 in his Whitehawks, Durant showed off an elegant burgundy color of the KD9s called The Sauce. “But I need my shoes to be broken first or I’ll go back to something I had before.” Durant used to deviate from the script based on his performance in a given pair and his team’s victory. It still deviates from time to time, based on comfort more than on the result. Durant should train with shoes before playing with them. Curry is the opposite. He actually warms up in a bottom before moving on to his more familiar mid, often wearing them right out of the box. Neither Durant nor Curry actually needed 16 pairs of shoes for a five-game trip, and they would never ask their equipment manager to carry a separate chest just for them. But Housen is careful. He knows that when a Hollywood director sitting next to the Staples field asks for a souvenir, both players will reflexively run to the locker room and grab a few pearls from the black vinyl trunk.

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Housen started working for the Warriors in 1986, at the age of 12, winning a raffle with a friend to become a bullet collector. At 25 he was the equipment manager and for three years he lived in the team’s training center. Former owner Chris Cohan once slept in Housen’s bunk bed while his kids had a slumber party at the training ground. Forward Adam Keefe took a nap there after his wife gave birth to a baby who kept crying. General manager Garry St. Jean moved in on the bargaining deadline day as he tried to get rid of half the list. At first, Housen could fit all the sneakers into a Gatorade duffel bag, including Chris Mullin’s Nike Air Flight 87s with custom leather. When the shoe industry exploded and gamers became tall billboards, Housen didn’t really feel the reverberations because the Warriors lacked headliners. Now they have four, and it’s news when forward Draymond Green gets the words “Sideline Racism” on his size 15 Nike Zoom Clear Outs, like he did against the Pacers and Clippers. Nike has a representative from the Warriors and a representative from Durant. Under Armor has two Curry representatives. Anta has four or five officials checking on Thompson. Housen’s inbox is blocked, but he’s not complaining. “These are good problems,” he said. AndrisBiedrins, after all, could have rocked the penny loafers at launch and no one would have cared.

A few of his peers can relate. The Cavaliers ‘Mark Cashman also follows a Nike shoe schedule, for LeBron James and Kyrie Irving, and the Clippers’ Pete Serrano juggles a variety of brands. Serrano works with Jamal Crawford, who could wear five pairs of shoes all season, and Chris Paul, who wears a new one almost every game. “Chris sometimes drops off 30 pairs at our training facility and tells everyone in the facility, ‘Whoever wants them,’” Serrano said. “They’re gone in five minutes. Serrano and Housen didn’t become sneakerheads by choice. It’s part of the concert. As Housen examines the Warriors’ locker room and the shoes in the stalls, assistant coach Ron Adams tries to decipher the language he uses. Housen explains that Andre Iguodala is stuck between two Kobes right now and is heading for a Flyknit. James Michael McAdoo oscillates between a Hyperdunk top and a Hyperdunk bottom. Shaun Livingston went through all of last season with six Hyperdunks and wears a new model that Nike sent him this summer. “It would take a month to figure that out,” Adams said, rushing to court.

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Housen swears he doesn’t give much thought to his own gear – an old black long-sleeved Warriors t-shirt, sweatpants and a gray knit beanie – but his feet happen to be covered in royal blue Under Armor. “I love Steph,” he said, understandably after eight years together. When Golden State recruited Durant, Curry told him their corporate affiliations made no difference and success would benefit all parties. But a few Warriors staff with no sponsorship deal admit they struggle with their individual shoe choice. They want to support Durant and Curry without alienating themselves either. “Are you going to Nike,” one asks, “or Under Armor? “

Easy. Anta.

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Asics develops color-changing Chameleoid Mesh for shoes

By Shoes sports

The performance technology is great, but why not increase the aesthetic value by creating a textile that also changes color depending on the viewing angle? Asics has partnered with Japanese company Toray Industries Inc. to develop its Chameleoid Mesh, a new fabric for use in performance footwear.

The cool mesh features elasticity that allows for improved flexibility lengthwise and follows the shape of the foot as it bends and changes, according to the company. With what Asics calls excellent fabric memory, the elasticity in the longitudinal direction and in the width direction allows the material to adapt to the shape of the foot.

But putting performance attributes aside, Chameleoid Mesh also seems to change color.

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Kenta Moriyasu, head of the Asics Footwear Development Team, explains that colors change on the textile depending on the viewing angle. Using technology to control wire placement on a microscopic level, the spatial structure allows for the change of colors based on angle and movement. Moriyasu calls the multitude of color combinations a “trendy” design.

On the performance side, Asics claims the mesh minimizes fiber for a lightweight, breathable structure, and the highly elastic fabric creates comfort while resisting lateral movement.

Asics launched the Chameleoid Mesh in its new Gel-Quantum 360 CM and classic Tiger lifestyle silhouette. Asics says the color-changing mesh can be used in future performance or lifestyle applications.

Tim Newcomb covers athletic aesthetics (from stadiums to sneakers) and training for Sports Illustrated. Follow him on Twitter at @tdnewcomb.


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Raptors keep Kyle Lowry, Adidas team up for player-edition shoes

By Shoes sports

Kyle Lowry leans forward in a swivel office chair, one hand holding a colorful shoelace and the other touching a sample of textured material. At the same time, he talks about color: faded grays, stealth blacks and Villanova blue. Lowry is immersed in a process designed to create special “player edition” sneakers for NBA players.

Kyle Lowry is at Adidas headquarters in Portland, swimming in all the sneakers.

“It’s everyone’s dream,” he tells SI.com. “When you’re at a certain point, yes, you’re trying to figure out how to leave some sort of legacy or your mark on a business or a shoe.”

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Lowry began his NBA career wearing Adidas, the German brand with a North American headquarters about three miles from the Moda Center in Portland. But then he switched to Peak, a Chinese brand. He returned to Adidas about 18 months ago, and now the Raptors’ NBA All-Star two-time starter – don’t forget the “starter” part – has a chance to design for Adidas. For himself.

“It’s cool, it’s like, ‘Wow, a company wants you to look great, wants you to be comfortable, but wants you to do it your way,” Lowry says. “It makes you feel good. “

These player edit meetings are all about looking and feeling great.

Of course, the pinnacle of NBA sneakers comes from the signature model. But that’s an elusive goal for many, with less than a dozen active contracts among North American brands. The rise to signing begins with Player Editions, known as PE in the sneaker world, is an easier plateau to reach. It can be anything from a main sneaker in team colors with a nickname, number or special word added somewhere on the sneaker to designs full of history told through colors. , graphics and words.

For Lowry, who Adidas certainly wants to promote ahead of an All-Star Game in his current hometown, a next wave of player edits will go way beyond the norm. Lowry will be one of the faces of the new drop line and he’s loving the process, you see.

“I am able to stimulate the creative side of my mind,” he says. “We don’t always use the creative side of the floor, but right now I want to get some purple, orange (shoe colors he just thought up with designers) and be creative. “

Lowry embraced everything Adidas had to offer at an annual occasion that perfectly matched the Raptors playing in Phoenix the day before the reunion. The Raptors had a day off in Portland before a game the following night in which Lowry scored 30 points and distributed eight assists to help defeat the Blazers.

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He started his day by thanking a room full of employees from Adidas, people who work in all facets of basketball sneaker design, a category based in Portland, not Germany. He greeted a quick Q&A with the crowd, reliving his favorite pair of Adidas sneakers (the 2006 Pilrahna, correcting an Adidas staff member in the year, calling it “one of the best shoes. of all time “) and joking about the way he tells his teammates he doesn’t have access to the latest versions of Yeezy (he does).

Then begin the meetings, where Lowry takes his place in a chair at the head of the small boardroom table overlooking the misty Portland weather. Clothing begins. Lowry tells designers he travels in comfort and needs matching tracksuits for the road, zippers on each pocket, and flowy fabrics for the post-game. He shares details about the NBA players’ love for 3 / 4th shorts these days and how he needs multiple options for the variety of cities he visits. He wants Adidas to scale down and fit the other outfit though, jokingly telling them to “make it sexy and show my body.”

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Designers want to know his favorite fashion brands and find out what he likes to wear off the court. This will help define how they design in the future. They feature all-star all-star collaborations, giving him a box of “East” gear he can wear during the Toronto festivities.

With the clothes discussed, these designers are stepping out, leaving room for basketball players to fill the table. Here they want to know what Lowry likes and dislikes about the Crazylight Boost line he is playing in. They want to make sure he’s happy. Now playing in a Primeknit version, Lowry explains how stability is the most important attribute of a sneaker, especially for a player who doesn’t band their ankles and only wears a single pair of socks. “I’m just playing,” he says. “I go left or right and it changes with me. This is something that is important to me so I don’t have to worry. I go in and out and the shoe is responsive. I do the hoop.

And then comes the demo, with designers giving it low, mid, and high examples of a new basketball sneaker silhouette slated for fall / winter 2016. Adidas wants Lowry to be one of the faces of the lineup. shoe, a position at the top of the PE food. chain. With a dozen models and colors of this new line and updates to the current lines spread across the table, Lowry takes a look at them by commenting on the attributes he enjoys. “I don’t even have to touch it to know it’s a comfortable shoe,” he says.

The designers want his opinion. Lowry keeps repeating the word “crazy” which makes the folks at Adidas happy because the word crazy appears in many names on their shoes. From there, however, he begins to talk about the look of the new design, pointing out that he prefers to play in the highs, lows and color schemes he gravitates towards. But if Adidas wants him to help sell the sneaker, he’s ready to play a preseason game, half a game, or whatever they need in a mid top or top to show it off. “I’m ready to do whatever it takes,” he says.

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With Lowry’s preferences in hand, the design team can then figure out how best to deploy the new line, knowing that his input is invaluable. “It’s crazy, it’s awesome,” Lowry said, soaking up the shoe and its role.

With much of the overall discussion over, the tone moves to the details, such as the laces. Lowry cares about the laces. He wants one with a little stretch as he squeezes them tight. He also wants more discounted options, as he’s now used to changing channels to mix and match his look.

But the biggest personal discussion comes with the third meeting, one on colors and materials, where less than a handful of designers fill the table with color sample books, heaps of materials, and sneakers.

When it comes to colors, Lowry knows he loves blue. The Philadelphia native played Villanova and the blue still resonates with him. And maybe a shoe that fades, starting with blue and lightening, maybe down to gray, maybe that would work. He talks about it. But as the brainstorming session takes shape, you see Lowry’s interest in all black, white, even a garnet and gold color option to get back to his high school days playing through his mind. . He’s intrigued by the mixes of purple and orange, but wants to stay away from solid red.

“The shoe is pop,” he says. “The shoe is the trigger.”

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For the stories, it all starts with his young family. Already Lowry writes the names of his boys – Kam and Karter – on his shoes, so maybe Adidas can do it for him. “Put it somewhere where I can see it and watch it,” he said. “It’s my story, it’s for my heart.”

The stories don’t stop. Lowry emphasizes life’s ups and downs, bouncing off adversity. He explains how the phrase “being awesome” means a lot to him, helps him get up for those morning workouts. Then come the questions from the designers. Is there a place or area code that has special meaning? “215.” A specific place? “Connie Mack Park” in Philadelphia. Popular hero? “Rocky. Me being from Philly, you could do Rocky. I’m a sports fanatic, so (also) the Eagles’ green. Then the creative juices keep flowing. Lowry discusses the use of zodiac signs for his boys – a lion and a crab – one way or another.

Next come the materials. “I like the texture,” he says. “A little shine, but not shiny.” He reiterates his love of blue, how he likes clear soles and thinks that using his personal logo as a small-scale stamp might just play a graphic role.

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There are plenty of takeaways for designers. Once Lowry opened up, they saw his personal preferences and the stories that rock him as a player, as a person. Now, it will be their job to weave this in a mix of colourways, some to wear in team colors on the field and others for those special NBA days when players can stray from the color rules of the NBA.

Lowry is eager to take the next step, when he sees the elaborate options, all designed and manufactured just for him, while Adidas scanned his feet to customize the fit of his size 13 sneakers. wearing a new shoe every three games or so, giving his old shoes to the kids, the idea of ​​having his own stash of PE makes him think he will release a new pair every game. As Adidas designers begin to create, we’ll see their EPs roll out after this season. When you spot the Kyle Lowry PE on its feet and at retail, know that Lowry’s level of commitment has driven every design detail. Especially the laces.

Tim Newcomb covers stadiums, sneakers and design for Sports Illustrated. Follow him on Twitter at @tdnewcomb.


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