RIFRUF makes modern dog sneakers for hyped beasts

With scorching asphalt, salty ice, shattered glass, and other scary sidewalks to contend with, dog walking in the city was risky business for French bulldog (and leader of the dogs), Caesar. That is until Caesar’s owner, Peter Liu, set out to create the ultimate dog sneaker that would protect Caesar’s paws and make him look great. After joining forces with friend and human shoe designer, Jeremy, the two founded RIFRUF – a dog shoe company committed to bringing sneaker culture to man’s best friend. Now available in the Design Milk Shop!

Guided by the philosophy that if humans didn’t wear it, neither did their dogs, RIFRUF uses human sneaker design principles to design modern shoes that meet the fit and lifestyle needs of dogs everywhere. . Materials you might find on your personal shoe rack, like knitted mesh, natural rubber EVA outsoles, all go into RIFRUF’s cool dog trainers, and each shoe offers a precise, custom fit for maximum comfort. . Because RIFRUF is as committed to function and performance as they are to hype beast aesthetics, they enlisted veterinarian Dr. Andy Chiang to thoroughly test their shoes and ensure that each pair effectively protects paws from injury. Pretty cool, right?

Just like your favorite pair of sneakers, RIFRUF’s bestsellers Caesar1 Sneakers ($65) has a knitted mesh upper body, cleverly dubbed RUFKNIT™, for increased breathability, and a durable 100% rubber midsole and outsole for maximum support and paw protection. Anyone who has tried (and failed) to dress their dog knows that for the look to last, comfort is key. RIFRUF understands this, which is why they’ve opted for a gusseted design (which makes slipping them on a breeze!), adjustable Velcro straps and a padded collar liner for a secure and comfortable fit that will withstand rough weather. long walks. And because every pup deserves options, you have a variety of stylish, soft pastel and neutral colors to choose from.

For active puppies who prefer a sportier look, the RIFRUF Caesar1S Sneakers ($70) pound in spades. Consciously crafted with the same vet- and dog-approved design, the Caesar1S draws inspiration from retro basketball sneakers, offering cool and thoughtful upgrades to the brand’s OG style. Their Bolt colourway is a fluorescent neon green (with matching neon outsoles!) that glows in the dark and has reflective threading on the Velcro straps – perfect for increasing visibility during late night walks or jogs with humans. RIFRUF’s Ice colourway features a white RUFKNIT™ body and a pop of light blue on the strap with a matching blue outsole for a look that sneakerheads and their dogs will love.

Through a commitment to thoughtful design, an uncompromising standard of quality, and a contemporary cool aesthetic – RIFRUF has managed to bridge the gap between sneaker and canine culture, bringing us a design-driven dog sneaker that humans and their dogs can enjoy. furry animals will appreciate.

Alexa is a business writer at Design Milk. She lives in Miami, Florida, with her fiancé Alex and Phoebe, a retired greyhound. A lifelong art and design enthusiast, Alexa’s first stops in any new city are art museums. When she’s not writing about her favorite DM store picks, she can be buried in a book, watching reality TV, or venturing around her town with her partner and pup.